If you consider email marketing as a way to promote your business and attract new customers, then you probably know that the first thing you need to choose a service for email newsletters. Choosing the right...

Is email marketing really outdated? With all this talk about video, artificial intelligence, virtual reality, and chat bots, it seems more and more often that email as such is no longer relevant. And if...

Lead magnet is one of the best ways to get more subscribers and increase your email base. If you do not have a lead magnet (or yours is frankly bad), this can significantly affect the...

This article will be interesting for online entrepreneurs, marketing specialists and all those who are interested in learning what the monobank’s rapid growth is based on, how their marketing strategy works , and how to apply similar...

When you run a business, you always serve a certain segment of the population. However, frustratingly often, when I ask entrepreneurs who their target audience is, I hear the answer: “That’s it. Anyone who is interested...

A Unique Selling Proposition (USP) is a clear, specific statement that describes the benefits of your offering (product or service), contains facts about how you are meeting your customers’ needs and what sets you apart...